Redefining Real Estate as a Living Legacy

At ThisHouse, we believe homes are more than properties—they’re living entities with stories, histories, and legacies. Yet real estate lags, trapped in a fragmented mess of disconnected tools and siloed workflows. We’re here to change that. ThisHouse is the first AI-powered operating system—marketplace, workflow/CRM, and marketing automation in one—uniting agents, trusted vendors, and homeowners into a seamless ecosystem that preserves each home’s journey and streamlines every transaction.

Our Story: From Vision to Revolution

ThisHouse was born from Michael McNamara’s 19 years in real estate marketing, photography, and videography. As a solopreneur, he built ZenHouse Collective, creating high-quality content and tools for top agents—capturing billions in luxury properties. Eight years ago, he saw the industry’s chaos—agents juggling 20+ tools, vendors lost in silos—and teamed up with technical co-founder Artur Grigoryan to solve it. Together, they launched ListingZen, a platform delivering 10,000+ property websites to 1,500+ agents across markets, proving demand over nearly a decade of real-world use.

Artur, a scalable software expert, brought ListingZen’s architecture to life with serverless systems and user-friendly design. From this foundation, ThisHouse evolved—not just a tool, but an AI-driven hub that transforms how real estate works. It’s the culmination of Michael’s passion for connection and Artur’s knack for innovation, built to scale a $100B+ market.

Our Mission: Connecting the Future of Homes

We’re revolutionizing real estate by syncing professionals with smart workflows and a Property Passport—a living record for every home. We empower agents to close deals, vendors to thrive, and homeowners to preserve their stories—turning chaos into harmony, one property at a time.

Join Us

This isn’t just a platform—it’s a movement. Contact us at Community@ThisHouse.io to shape the future of real estate.