ThisHouse

Michael McNamara, Founder

Reimagining Real Estate: ThisHouse – An AI-Powered Operating System for Connected Lifecycles, Streamlined Transactions, and Living Legacies

Abstract

The home is more than an investment; it's a dynamic entity holding stories and future potential. Yet, a fragmented real estate landscape often diminishes this, focusing solely on transactions. ThisHouse, an AI-powered operating system, is engineered to revolutionize this paradigm. By creating a connected ecosystem for homeowners, agents, and vendors, we streamline the entire home lifecycle, from initial transaction to long-term stewardship. Our core innovation, the Property Passport, serves as a comprehensive digital identity for each home, meticulously preserving its history, managing ongoing needs, and facilitating seamless connections with trusted service providers. Imagine effortless collaboration, a transparent history for every property, and a platform that treats homes as enduring legacies, not just fleeting deals. ThisHouse provides the intelligent infrastructure to achieve this, ensuring seamless transactions, fostering a connected home lifecycle, and ultimately preserving living legacies for generations to come.

Vision

Homes are vibrant entities, imbued with the lives and experiences of those who shape them. At ThisHouse, our vision is to establish the leading AI-powered operating system that elevates this truth, transforming homes from mere transactional assets into cherished companions throughout their lifecycle. We envision a future where technology fosters a deeper connection to our living spaces—where a home's rich history is readily accessible, where transactions are seamless and informed, and where a sense of legacy endures across generations. Imagine a world where the Property Passport unlocks a continuous narrative for every home, strengthening community bonds and enriching our relationship with the places we live. ThisHouse is building the intelligent infrastructure to realize this future, ensuring a connected home lifecycle, facilitating seamless transactions, and ultimately preserving living legacies that resonate through time.

Mission

The mission of ThisHouse is to revolutionize the real estate experience by providing an AI-powered operating system that holistically addresses the entire home lifecycle. We achieve this by empowering homeowners to preserve their living legacies through our dynamic Property Passport, which meticulously records each home's journey. Simultaneously, we foster a connected ecosystem that unites homeowners, real estate professionals, and trusted vendors, enabling seamless transactions and efficient workflows. By centralizing vital information, automating key processes, and creating a transparent marketplace, ThisHouse aims to transform the fragmented real estate landscape into a cohesive and value-driven experience where the story of every home truly resonates.

Values

At ThisHouse, our values pulse through our vision, guiding us as we transform homes into living legacies and weave vibrant communities. These principles fuel every action, ensuring our movement resonates across time.

1. Continuity

We honor each home’s journey—past, present, and future—preserving its essence in a digital timeline that endures, so no memory fades.

2. Connection

We unite people, properties, and crafts through shared legacies, fostering communities where relationships thrive and neighborhoods deepen.

3. Empowerment

Our intelligent tools simplify the mundane and amplify the meaningful, freeing users to nurture their homes and bonds with ease.

4. Trust

Transparency and integrity anchor every interaction—secure data, clear dealings, and honest collaboration build unwavering confidence.

5. Purposeful Innovation

We craft technology with empathy and intent, ensuring every feature enriches lives and legacies, not just systems.

6. Human Focus

Our platform is intuitive and heartfelt, designed to make every touchpoint seamless, beautiful, and deeply human.

7. Scalable Impact

From real estate’s roots, we grow a cultural shift—meeting today’s needs while redefining home for tomorrow’s generations.

The Current Real Estate Landscape and Key Challenges

Real estate, a $200 trillion asset class, is more than properties—homes carry memories, histories, and legacies. Yet homeowners are cut off from their homes’ pasts. Records of past work are scattered across receipts, emails, and contractors’ files. When homes change hands, their stories break, leaving new owners clueless about renovations, repairs, or trusted vendors. This gap erodes the bond between people and their homes, reducing living histories to mere transactions.

The burden extends to agents and vendors. Agents juggle disconnected tools—CRMs, spreadsheets, social media—to manage vendors, assets, and deals. Data silos swallow listing photos, inspection reports, and repair logs, forcing agents to chase fragmented records. Vendors compete on platforms like Angi, lost to ad-driven algorithms, struggling to reach real estate clients. Zillow and Redfin lock independents out with closed systems, while brokerages hoard data, stifling innovation. AI search—ChatGPT, Perplexity—erodes Google’s influence, wasting vendors’ budgets. Social media shifts focus from deals to reels, weakening ties and productivity.

Costs rise, trust fades, and histories vanish—leaving people isolated from the living spaces meant to unite them.

The Solution: From Fragmentation to Synchronization

How ThisHouse Bridges the Gaps Left by Other Real Estate Solutions

Growth & Impact: Revolutionizing Real Estate

First and Last Mover Advantage

ThisHouse redefines real estate with a dual edge—first-mover innovation as the only fully integrated agent-vendor ecosystem, and last-mover wisdom, outpacing fragmented schedulers, marketers, and transaction tools. While Zillow locks in closed systems, Canva isolates marketing, and Top Producer focuses on leads without vendor sync, ThisHouse carves a new category. It syncs agents, trusted vendors, buyers, and sellers into a cohesive platform, bridging silos into a holistic powerhouse that delivers continuous value.

Unlike fragmented AI, ThisHouse’s Property Passport links documents, photos, and repairs to a living timeline—enduring across ownerships, fueling trust and transparency. It transforms homes from transactions to living legacies, ensuring continuity and care.

Freemium Model & Network Effects

ThisHouse ignites growth with a freemium model—photographers get free AI tools (scheduling, asset delivery, marketplace placement), hooking them as the starting point for 85% of listings. As assets flow to agents, they adopt for efficiency, inviting stagers, inspectors, and more—network effects explode.

Premium tiers accelerate revenue:

• AI Workflow Upgrades: Custom branding, priority matching.

• Enhanced Vendor Listings: Profiles, lead distribution, marketing insights.

• Homeowner Passport Access: Histories, tracking, AI recommendations.

• Transaction Fees: Invoicing, secure payments, vendor payouts.

• Advertising: Vendors and brands target listings.

• Data Licensing: Zillow, lenders access records.

• Lead Generation: Referrals to insurers, lenders.
  

This value-first approach drives deep adoption—vendors gain visibility, agents cut complexity, homeowners control legacies—while ads, licensing, and leads fuel revenue.

Cloud Brokerage & Global Expansion
ThisHouse targets cloud brokerage with AI-enhanced listings, valuation insights, and direct sales—enabling for-sale-by-owner and investment deals beyond traditional models. End-to-end digital transactions streamline offers and closings, automating workflows from discovery to execution.

Global markets—Canada, UK, Australia—with similar agent models, are primed for expansion. Emerging markets gain a foundational platform. Localized AI adapts to rules, languages, and nuances, ensuring seamless growth.

Financial Tracking & Investor Tools
ThisHouse empowers investors with real-time portfolio management, predictive maintenance, and financial automation. Investors track rentals, trends, and expenses. AI optimizes repairs and upgrades, maximizing ROI. Financial automation—tracking, forecasting, tax prep—cuts costs.

ThisHouse scales from single homes to global portfolios, adapting through modular APIs and customizable workflows.

Impact Beyond Growth
ThisHouse isn’t just growth—it’s a cultural shift, rewriting real estate as connected living spaces—deepening bonds, preserving stories, thriving without chokeholds. Join us in redefining home—a living legacy enduring for generations.

Join Us: Fueling a Movement, Shaping the Future

The Opportunity: Revolutionizing Real Estate

ThisHouse is more than a platform—it’s a movement to redefine real estate and transform homes into living legacies. We’re on the brink of a once-in-a-generation shift, seeking visionaries to fuel its rise. Your investment and expertise will accelerate our MVP—marketplace, CMS, SaaS—while top talent in tech, marketing, operations, and leadership scales our team. Onboarding photographers and agents ignites our network; expanding AI tools, CRM, marketplace features, property history reports, and management subscriptions drives adoption. This is the moment to lead before the world catches up.

Who We Need: Partnership Opportunities

We invite investors, experts, and leaders to shape this future. If you’re ready to disrupt an industry and empower people to connect, remember, and thrive, join us in this revolution:

• Founders & Leaders: Entrepreneurs scaling platforms and driving change.

• Financial Advisors: Investors offering funding and strategic insights.

• Marketplace Experts: Specialists optimizing two-sided dynamics.

• Technologists: AI and scalability visionaries enhancing workflows.

• Marketers: Outreach pros positioning ThisHouse as the go-to platform.

• Legal & Compliance: Advisors ensuring seamless operations.

• Real Estate Advisors: Leaders refining models and spotting opportunities.

Connect with Michael McNamara (310-569-5557, Community@ThisHouse.io) to align your expertise with our vision of efficiency, innovation, and growth.

About Michael McNamara: Proven Experience, Visionary Leadership

With 18 years in real estate marketing, I’ve built my career at the crossroads of visual storytelling, technology, and operational efficiency. As the founder of ZenHouse Collective, I’ve optimized workflows for luxury agents—streamlining assets, marketing, and client communication. I’ve seen tech fail pros—disconnected tools, siloed processes, and redundant workflows draining time and revenue.

Eight years ago, with technical co-founder Artur Grigoryan, we began solving these pain points at scale. We built the foundations of ThisHouse—originally launched as ListingZen—and proved its capabilities within my own business and with clients. We battle-tested it, evolved it, and made it essential.

ThisHouse isn’t just a product—it’s the infrastructure real estate craves. It empowers professionals to move faster, operate smarter, and profit more effortlessly. It’s the solution the industry needs—and we’re ready to lead its consolidation moment.

Join Us: Be Part of the Revolution

This isn’t just about investment; it’s about joining a movement. We’re rewriting real estate from fragmented transactions into fluid, meaningful experiences. We’re transforming homes from financial assets to connected living spaces—deepening bonds, preserving stories, and resonating for generations.

This is more than disruption—it’s a cultural revolution.

Join us to shape the future of real estate.

ThisHouse brings homes to life, syncing people, properties, and memories into a seamless, intelligent ecosystem that transforms real estate’s chaos into connection. More than a tool, it’s an operating system where homes thrive as living entities—their stories preserved, their stakeholders united. Replacing scattered CRMs, spreadsheets, and generic platforms, ThisHouse centralizes transactions, assets, and relationships, starting with real estate and scaling into a cultural shift that redefines home.

The Property Passport is its heartbeat—a living, digital companion capturing each home’s journey. It auto-updates with documents, photos, renovations, repairs, and trusted vendor ties, ensuring a continuous timeline that endures across owners. Listing photos, inspection reports, and upgrade logs sync into a permanent record, banishing lost histories. Homeowners gain confidence with full visibility into past work and trusted vendors, inheriting a complete story—not a blank slate—while agents access a unified history for seamless handoffs. AI learns and evolves, analyzing data to predict maintenance needs or suggest upgrades, turning static records into a dynamic legacy.

Restoring Connection Through Continuity

Every house carries a story, but today’s fragmented system severs those tales with each sale. ThisHouse restores continuity—photos, documents, and repair histories stay tied to the property, not the person. The Property Passport keeps this living record, letting homeowners access maintenance logs and trusted vendor details effortlessly. New owners inherit a full digital history, preserving the home’s legacy while gaining trust in its care—a bridge from past to future.

Empowering Homeowners and Vendors with the Marketplace

ThisHouse integrates a real estate-specific marketplace, connecting homeowners with trusted vendors who’ve shaped their property’s story. Trusted vendors build dynamic portfolios linked to homes they’ve worked on, their legacy enduring alongside the property. Homeowners tap trusted vendors who know the house—its systems, its past—turning maintenance into a trusted partnership. Continuity is built in—no more guessing who fixed the roof. Real-time bookings and verified payments make it effortless, unlike Angi’s ad-driven disconnect. Trusted vendors gain direct exposure within transactions, shedding reliance on fading social platforms like Instagram or TikTok. Photographers, stagers, and others upload assets—AI integrates them into templates, websites, and campaigns—reducing self-promotion and linking quality pros to real estate clients.

Intelligent Workflows That Unite Stakeholders

ThisHouse unifies workflows within an intelligent ecosystem, connecting homeowners, agents, and trusted vendors. Automated schedules match needs to expertise; AI syncs photos to listings and tracks assets—no more calls, emails, or spreadsheets. Agents manage deals with full visibility into schedules, materials, and records, streamlining from lead to close. Homeowners get predictive alerts for maintenance needs, ensuring proactive care. Trusted vendors use a dashboard to track jobs, payments, and ongoing ties to properties—a single ecosystem replacing fragmentation. Multi-user collaboration supports solo agents, teams, and investors, syncing all stakeholders into one workflow.

AI-Driven Personalization and Scale

AI personalizes experiences, learning preferences to enhance interactions and streamline decisions. It crafts listings, social posts, and sites—automating content to cut repetitive tasks—while real-time analytics refine vendor performance and deal efficiency. Unlike Zillow’s closed silos, ThisHouse’s open platform empowers independents—agents pick trusted vendors, brokerages curate networks, all thriving without corporate chokeholds. Scalability flexes from single homes to portfolios, with modular APIs adapting to new tools, markets, or complexities—solo pros, teams, or investors grow seamlessly. AI evolves with each interaction, ensuring a future-proof backbone.

Key Features:

• Unified CRM: Centralizes messaging and updates.

• Content Automation: AI crafts listings, posts, and sites.

• Vendor Metrics: Tracks reliability for quality hires.

• Workflow Insights: Optimizes with real-time data.

• Social Media Automation: Auto-generates targeted posts, easing digital strain.

• Asset Delivery: AI ensures seamless storage and distribution.
  

ThisHouse weaves a future where homes endure as living spaces—costs drop, trust rebuilds, and communities thrive—deepening bonds and preserving stories. Join us in redefining what home means—a living legacy that resonates for generations.

Why It Matters

Real estate’s fragmentation isn’t just an inconvenience—it’s a chokehold on growth, efficiency, and trust. Disconnected tools and data silos burden agents with manual stitching—listing photos vanish, repair logs fade, and vendor ties dissolve, costing time and straining deals. Vendors sink cash into fading ads as AI search erodes reach, while homeowners lose their homes’ histories with every sale. These aren’t quirks; they’re financial and operational strains hobbling an industry racing toward a tech-driven future.

Consolidation compounds the stakes. Giants like Zillow and Redfin tighten their grip, sidelining independents with closed systems that hoard data and limit innovation. Brokerages enforce proprietary tools, excluding outside vendors and curbing agent freedom—pushing pros to the margins despite their expertise and entrepreneurial spirit. Without a unified infrastructure, real estate stays stuck in the past, unable to adapt as markets shift and digital demands soar. Costs climb, trust erodes, and the industry’s potential stalls.

ThisHouse breaks this cycle. Its intelligent ecosystem—Property Passport, marketplace, AI workflows—doesn’t just fix inefficiencies; it redefines real estate’s future. By preserving stories, syncing stakeholders, and scaling open collaboration, it empowers pros to thrive, not just survive. The industry needs more than incremental patches—it demands a connected, adaptable backbone to fuel growth and reclaim its human core for the next decade.

ThisHouse vs. the Rest

Real estate is stuck in silos—fragmented tools forcing pros to piece together workflows, leaving homes disconnected from their histories. AI transforms finance and healthcare with seamless integration, yet real estate lags—a mess of task-specific fixes failing to connect. Lead tools like Top Producer predict sellers but skip vendor sync; Canva crafts listings, leaving agents stitching deals; Structurely chats, HouseCanary prices—none bridge the full process. Zillow and Redfin hoard control, squeezing independents with closed systems, while others protect walled gardens. ThisHouse redefines the game—not just automating tasks, but syncing the industry into an intelligent ecosystem uniting all stakeholders.

Unlike siloed AI, ThisHouse’s Property Passport ties homes to a living timeline—documents, photos, repairs endure, not vanish. Its marketplace beats Angi’s ad noise with real-time bookings and verified payments—trusted vendors link to deals, building portfolios. AI automates from lead to close, syncing photos to sites, predicting care needs, and personalizing experiences by learning preferences. While Zillow locks out pros, ThisHouse’s open platform empowers them, scaling from solo agents to portfolios with modular APIs. This isn’t just a platform—it’s a movement reconnecting homes, empowering pros, and redefining real estate.