ThisHouse

Michael McNamara, Founder

Houses Reimagined: A Living Legacy

Abstract

We envision a world where houses are honored as living entities—not mere financial assets—carrying the energy of their past, the vibrancy of their present, and the potential of their future. Homes are the vessels of our memories, the foundation of our lives, and the keepers of our legacies. Yet today, they’re trapped in a fragmented real estate system that reduces them to transactions, overlooking their deeper role in our lives.

ThisHouse redefines this relationship with a Property Passport—a digital identity for every house. It evolves with the property, preserving its full history: renovations, updates, and experiences. More than a record, it’s a living companion—offering maintenance reminders, permit logs, and an integrated marketplace to connect homeowners with trusted vendors long after the sale. Vendors build dynamic portfolios linked to the homes they’ve touched, creating a legacy of work that endures.

This isn’t just real estate—it’s a seamless, intelligent ecosystem where houses thrive as central figures, not fleeting deals. Picture this: homeowners instantly reconnect with the plumber who fixed their pipes years ago, vendors display their craft in portfolios tied to each house’s story, and agents collaborate effortlessly with both in a unified workflow. From booking services to managing projects, ThisHouse transforms fragmented transactions into fluid, meaningful experiences, treating homes as lifelong companions.

This is more than technology; it’s a cultural shift. By breathing life into every house, ThisHouse weaves a future where properties and people evolve together—their stories preserved, their legacies connected. Join us in redefining home as a living legacy.

Vision

Houses are more than structures—they are alive with the stories of those who dwell, the hands that shape, and the moments that fill them. At ThisHouse, we see a future where this truth is not just felt but cherished, where every home becomes a cherished companion in our lives. Our vision is to free houses from the shadow of mere transactions and lift them into a timeless dance of care, connection, and legacy.

Imagine a world where a house’s story is as real as its foundation—where its past whispers through its walls, its present hums with life, and its future beckons with possibility. We dream of communities bound by the tales of their homes, where every space carries forward the echoes of those who’ve called it theirs. ThisHouse weaves individual stories into the fabric of communities, binding neighbors through shared legacies, giving each house a voice—a digital heartbeat that pulses through generations.

This is our awakening: a future where homes and people grow together, their legacies intertwined. We’re not redefining a market; we’re reimagining a bond—a living legacy that resonates for generations. Join us in kindling this legacy, preserving yesterday’s stories while inspiring tomorrow’s memories.

Mission

At ThisHouse, we bring homes to life by preserving their stories and weaving them into thriving communities. Our Property Passport—a digital heartbeat—captures each house’s journey, updating with documents, photos, renovations, and memories for a living timeline that endures. Starting with real estate, we centralize records—listings, inspections, and more—ensuring seamless continuity from owner to owner.

Our marketplace connects homeowners with trusted vendors through real-time bookings, secure payments, and reviews, while vendors build portfolios tied to the homes they shape. An intelligent ecosystem unites homeowners, agents who streamline sales, and vendors with automated workflows and alerts, turning transactions into bonds. ThisHouse awakens a movement where homes resonate through time.

Values

At ThisHouse, our values pulse through our vision, guiding us as we transform homes into living legacies and weave vibrant communities. These principles fuel every action, ensuring our movement resonates across time.

1. Continuity

We honor each home’s journey—past, present, and future—preserving its essence in a digital timeline that endures, so no memory fades.

2. Connection

We unite people, properties, and crafts through shared legacies, fostering communities where relationships thrive and neighborhoods deepen.

3. Empowerment

Our intelligent tools simplify the mundane and amplify the meaningful, freeing users to nurture their homes and bonds with ease.

4. Trust

Transparency and integrity anchor every interaction—secure data, clear dealings, and honest collaboration build unwavering confidence.

5. Purposeful Innovation

We craft technology with empathy and intent, ensuring every feature enriches lives and legacies, not just systems.

6. Human Focus

Our platform is intuitive and heartfelt, designed to make every touchpoint seamless, beautiful, and deeply human.

7. Scalable Impact

From real estate’s roots, we grow a cultural shift—meeting today’s needs while redefining home for tomorrow’s generations.

The Current Real Estate Landscape and Key Challenges

The real estate industry remains highly fragmented, requiring agents, service providers, and clients to manage a complex network of separate tools, isolated data, and inefficient workflows. Although digital platforms such as CRMs, scheduling tools, marketplaces, and social media apps are widely available, they often lack integration and fail to meet the specific needs of real estate transactions. The burden of connecting the dots falls on agents, who must manually coordinate vendors, interpret scattered data, and piece together processes that were never designed to work together.

Agents frequently depend on traditional methods like word-of-mouth referrals, spreadsheets, and manual coordination to manage critical services such as photography, staging, and inspections. These labor-intensive approaches often lead to miscommunication and delays, making transactions less efficient and driving up costs. Vendors, in turn, struggle to market their services effectively, relying on fragmented digital channels that fail to provide visibility or meaningful client connections. Competing for business in an oversaturated, algorithm-driven online space, vendors often find themselves investing time and money into platforms that do not meaningfully convert into business.

Economic pressures and shifting consumer expectations further complicate these inefficiencies. Large-scale platforms like Zillow and Redfin are moving toward vertically integrated models, bringing services like photography and staging in-house. While this may increase convenience for some consumers, it concentrates power in fewer hands and reduces opportunities for independent professionals. Brokerages, MLS organizations, and financial institutions have historically acted as gatekeepers of critical workflows and data, maintaining structures that favor institutional control over open collaboration and professional autonomy. Instead of fostering standardization and efficiency, these entities often restrict access, reinforce fragmentation, and limit innovation to preserve their position in the industry.

At the same time, real estate professionals are being forced to engage in digital marketing strategies that increasingly pull them away from their core expertise. Platforms like Instagram, TikTok, and YouTube are now essential for visibility, yet many agents and vendors find themselves competing for attention in spaces designed more for entertainment than business discovery. The time and effort required to maintain an active online presence can quickly become a distraction from building relationships and closing deals, leaving professionals stretched thin without guaranteed returns.

Key Challenges of Disconnection in Real Estate:

  • Data Silos: Agents, vendors, buyers, and sellers operate on separate systems that fail to integrate, forcing real estate professionals to manually collect, interpret, and distribute fragmented information.

  • Vendor Management Issues: Coordinating service providers remains a manual, inefficient process that often relies on outdated systems like spreadsheets or word-of-mouth referrals. Generic platforms like Dropbox or Thumbtack fail to meet the specialized needs of real estate transactions.

  • Workflow Bottlenecks: Without a centralized system to manage essential services, agents and vendors struggle with delays, miscommunication, and inconsistent processes that slow transactions.

  • Economic Pressures & Market Shifts: The move toward corporate-owned real estate services reduces opportunities for independent vendors and agents, pushing the industry toward a more consolidated, less entrepreneurial landscape.

  • Missed Innovation Opportunities: The lack of integration across platforms makes it difficult for professionals to discover and adopt new tools that could increase efficiency, transparency, and profitability.

  • Trust & Quality Assurance Challenges: No standardized system exists for vetting vendors or verifying work history, leading to uncertainty for both agents and clients.

  • Brokerage & Institutional Limitations: Many brokerages offer in-house technology solutions, but these often exclude independent vendors, enforce proprietary workflows, and restrict agent autonomy.

  • Rigid Technology Solutions: Many existing real estate tools are one-size-fits-all, failing to adapt to the specific needs of different property types, regional variations, or unique business models.

  • The Social Media Strain: Many vendors and agents are pressured to maintain an online presence, despite the fact that these platforms rarely convert directly into business opportunities. The effort required to keep up with ever-changing algorithms can be exhausting and unsustainable.

  • Erosion of Human-Centric Relationships: As professionals grapple with disconnected tools, shifting market conditions, and mounting digital demands, building and maintaining strong industry relationships becomes increasingly difficult.

A Real Estate Industry Stuck in the Past

These challenges go beyond mere inconveniences—they impose financial and operational strains that hinder the industry's growth and adaptability in an increasingly technology-driven market. Rather than a standardized, efficient marketplace, real estate remains an industry where professionals are forced to manually stitch together solutions that should already work in harmony.

As industry consolidation grows and large corporations gain greater control over transactions, independent professionals risk being pushed to the margins—despite their foundational role in real estate through expertise, relationships, and entrepreneurial spirit. For the industry to thrive in the coming decade, it must move beyond fragmented digital tools and restrictive systems, adopting a more integrated, open, and intelligent approach to real estate operations.

Competitive Analysis: The Shortcomings of AI in Real Estate and How ThisHouse Bridges the Gaps

AI is transforming industries like finance and healthcare by seamlessly integrating workflows and automating entire processes, yet real estate remains a collection of disconnected tools that fail to work together. The market is flooded with task-specific AI solutions designed to optimize isolated functions like lead generation, marketing, or client communication. However, these tools operate in silos, leaving agents, vendors, and service providers navigating the same disjointed ecosystem with slightly more automation.

Why AI in the Market is Failing to Solve Real Estate’s Core Problems

AI-Driven Lead Generation & CRM Enhancements

  • Examples: CINC, Top Producer, Lofty, Offrs, Wise Agent
    What They Do: Use AI to predict seller behavior, qualify leads, and automate follow-ups.
    Where They Fall Short: These tools help agents generate leads but fail to manage the full transaction process. They do not handle vendor coordination, asset delivery, or scheduling, meaning agents still must manually manage the deal flow, limiting efficiency and scalability.

AI-Powered Marketing & Listing Enhancements

  • Examples: Canva, REimagineHome, Virtual Staging AI, Styldod
    What They Do: Provide AI-generated listing descriptions, virtual staging, and design tools.
    Where They Fall Short: These tools create marketing assets in isolation but do not integrate with transaction management or service coordination. AI-enhanced staging, for example, does not automatically connect to a photographer’s scheduling system or sync with listing platforms, leaving agents to handle these logistics manually.

AI Chatbots & Client Communication

  • Examples: Roof AI, Structurely, Tidio, Real Geeks
    What They Do: Automate client communication through AI-driven chatbots, handling inquiries and follow-ups.
    Where They Fall Short: These tools improve lead engagement but do not help agents execute transactions. They cannot book vendors, track assets, or automate property marketing, meaning the most time-consuming aspects of real estate operations remain manual and fragmented.

AI-Powered Property Valuation & Market Insights

  • Examples: HouseCanary, CoreLogic, Reonomy, AirDNA
    What They Do: Use AI to analyze property valuations, market trends, and investment opportunities.
    Where They Fall Short: While useful for pricing strategy and market intelligence, these tools do not impact real estate workflow efficiency. AI can generate insights, but agents and vendors still struggle with disconnected processes for executing deals.

Brokerage & Platform Centralization Efforts

  • Examples: Zillow, Redfin
    What They Do: Centralize real estate services by bringing agents, photographers, and marketing teams in-house, creating vertically integrated platforms.
    Where They Fall Short: These models reduce independence and limit access for outside professionals, prioritizing corporate control over industry-wide collaboration. Instead of fostering an open, AI-enhanced ecosystem that supports all stakeholders, they squeeze out independent agents and vendors, making it harder for professionals to compete.

AI in Real Estate: Evolution, Not Just Automation

The problem isn’t just that AI tools are fragmented—it’s that they aren’t designed to evolve real estate operations as a whole. The industry doesn’t need more isolated AI optimizations; it needs a connected AI-driven infrastructure that transforms workflows from start to finish.

For AI to truly revolutionize real estate, it must go beyond individual task automation and address the inefficiencies in transaction coordination, vendor management, and long-term asset tracking.

From Fragmentation to Synchronization: Connecting the Real Estate Ecosystem

The Need for a Unified Real Estate Infrastructure

The real estate industry is in desperate need of a cohesive, centralized system: not just another tool that fixes one small inefficiency while leaving the broader process fragmented. The current landscape is flooded with CRMs, scheduling platforms, marketplaces, and AI-powered lead generation tools, yet these systems do not work together, leaving agents, vendors, and clients to juggle multiple disconnected platforms.

A Unified, End-to-End Ecosystem

ThisHouse brings agents, service providers, buyers, and sellers into a seamless, interconnected real estate ecosystem, replacing fragmented tools with an intelligent infrastructure that synchronizes data, assets, workflows, and relationships.

Instead of forcing professionals to piece together different platforms for marketing, vendor management, and asset delivery, ThisHouse acts as a real estate-specific operating system: where transactions, marketing materials, vendor coordination, and property data are all housed in one place.

The ThisHouse Difference: A Fully Integrated Infrastructure

Unlike existing solutions that enhance only isolated tasks, ThisHouse transforms real estate transactions into a structured, synchronized process.

AI-powered automation: Eliminates inefficiencies by automatically generating transaction timelines, marketing materials, and vendor bookings.
A unified property timeline: Synchronizes data, communication, and asset delivery, removing manual coordination bottlenecks for agents and vendors.
A real estate-specific marketplace: Connects service providers directly to transactions, ensuring visibility for vendors and reducing reliance on generic platforms like Thumbtack or Instagram.
AI-driven workflow coordination: Instead of agents acting as gatekeepers, AI streamlines workflows and connects all stakeholders seamlessly, reducing friction in every phase of a transaction.
An open-platform approach: Unlike Zillow and Redfin’s vertically integrated, closed systems, ThisHouse fosters collaboration and innovation while ensuring independent professionals can compete on equal footing.

How ThisHouse Bridges the Gaps Left by Other Real Estate Solutions

Challenge Current Solutions How ThisHouse Solves It
Fragmented Workflows Agents rely on multiple tools for marketing, scheduling, vendor coordination, and asset management, which do not integrate. ThisHouse synchronizes all these functions into one seamless system, eliminating the need to manage separate tools.
Lack of Vendor Integration CRMs track contacts but do not integrate with vendors’ workflows, leaving coordination manual and inefficient. Vendors are integrated directly into transactions, with automated scheduling, asset delivery, and service tracking.
Marketing & Listing Automation in Silos AI tools can generate social media posts, virtual staging, or listing descriptions, but require agents to manually organize them. ThisHouse automates the entire marketing pipeline, from listing creation to email campaigns, property websites, and analytics tracking.
Lead Generation Without Workflow Integration AI tools predict who might sell but do not connect leads to a streamlined, transaction-ready process. AI not only predicts seller activity but also automates the next steps, ensuring an efficient transition from lead to closing.
Platform Limitations Large platforms like Zillow and Redfin vertically integrate services, prioritizing in-house tools and shutting out independent agents and vendors. ThisHouse provides an open-platform model, allowing independent professionals to compete, collaborate, and maintain control over their business.
Brokerage Limitations Many brokerages offer in-house tools and vendor networks, but these often exclude third-party vendors and limit agents' ability to choose their preferred service providers. ThisHouse enables brokerages to curate vendor networks while also allowing agents to work with their own trusted vendors, ensuring flexibility and efficiency.

How ThisHouse Works: A Fully Connected, Intelligent Real Estate Platform

At its core, ThisHouse is more than a marketplace for vendors: it’s a real estate operating system that connects agents, service providers, homeowners, and investors into a seamless, AI-powered ecosystem. By centralizing transactions, asset management, marketing, and property records, ThisHouse eliminates workflow inefficiencies, enhances data continuity, and future-proofs real estate operations.

AI-Optimized Vendor Management & Asset Delivery

Unlike generic platforms like Dropbox or Thumbtack, which require agents to manually coordinate vendors, track asset delivery, and manage marketing materials, ThisHouse automates and streamlines the entire process from booking to asset integration.

  • Intelligent Vendor Booking & Scheduling: AI suggests the best vendors based on availability, expertise, and transaction needs, eliminating the guesswork for agents.

  • Seamless Asset Integration: Photographers, stagers, and other vendors upload assets directly into the platform, where AI automatically integrates them into marketing templates, websites, and email campaigns, removing the need for multiple file-sharing tools.

  • Automated Asset Delivery: AI ensures that all assets are stored, distributed, and made instantly accessible to all stakeholders, preventing miscommunication and wasted time.
    Vendor Visibility Without Constant Self-Promotion: Service providers gain direct exposure to agents and homeowners, reducing reliance on Instagram, TikTok, and paid ad strategies to attract business.

"Property Passport": The Future of Property Data

ThisHouse introduces the Property Passport, a centralized, AI-driven record of all services, assets, and transactions tied to a property. Unlike existing fragmented databases, this system stays with the home regardless of ownership or brokerage changes, providing long-term transparency and continuity.

  • A Living Record of Every Transaction: Maintains a comprehensive timeline of repairs, renovations, vendor services, and marketing materials, ensuring historical accuracy and preventing data loss.

  • Long-Term Vendor Relationships: Vendors remain connected to properties they have serviced, enabling continuity in maintenance, upgrades, and future transactions.

  • Streamlined Ownership Transitions: When a property changes hands, the new owner inherits a full digital history, preventing miscommunication, lost records, or duplicated efforts.

  • Data That Grows Smarter Over Time: AI analyzes past service history, home upgrades, and vendor performance to generate intelligent recommendations for ongoing maintenance and future marketing strategies.

By consolidating workflows and property records into one intelligent, adaptable system, ThisHouse enhances transparency, minimizes inefficiencies, and builds trust among all stakeholders.

Scalability and Adaptability: A Platform Built for Growth

ThisHouse is designed to scale with the industry, supporting independent agents, large brokerages, vendors, and property investors through its modular, AI-powered infrastructure. Whether managing a single-family home or a large-scale investment portfolio, ThisHouse automates and adapts to each user’s needs.

  • Adaptive AI Workflows: Adjusts based on transaction complexity, regional market conditions, and user preferences, ensuring a personalized experience for every stakeholder.

  • Modular Expansion & Open APIs: The platform evolves with new tools, service integrations, and AI enhancements, allowing businesses to scale without disrupting operations.

  • Multi-User & Team Collaboration: Supports individual agents, brokerage teams, and property investors, creating a unified workspace for managing transactions, vendors, and assets.

As the industry moves toward automation, AI-driven decision-making, and efficiency-focused platforms, ThisHouse ensures that real estate professionals remain ahead of the curve.

Key Features & Tools: The Infrastructure That Powers Real Estate

ThisHouse places the property at the center of the real estate ecosystem, redefining workflows, automation, and data management.

  • AI-Powered Marketplace: A real estate-specific platform where agents, vendors, and property owners connect, schedule services, and manage assets.

  • Dynamic Vendor Network: AI-driven recommendations match agents with the best service providers based on expertise, pricing, and transaction needs.

  • Unified CRM & Communication Hub: Centralizes messaging, task automation, and transaction updates, reducing manual coordination.

  • Automated Content Management: AI generates property websites, listing descriptions, social media posts, and marketing materials, eliminating repetitive tasks.

  • Workflow Coordination & Scheduling: AI automatically schedules services, tracks vendor progress, and ensures transaction timelines are met.

  • Intelligent Asset Management & Delivery: Vendors upload assets directly into the platform, ensuring seamless organization and distribution across all channels.

  • Property Passport Records: AI maintains a comprehensive history of all property-related activities, ensuring long-term data continuity for vendors, agents, and homeowners.

  • Social Media Automation: AI auto-generates and schedules targeted content, ensuring consistent online presence with minimal effort.

  • Vendor Performance Metrics: AI tracks vendor reliability, service consistency, and delivery efficiency, enabling agents to make data-driven hiring decisions.

  • AI-Powered Workflow Insights: AI analyzes transaction patterns, marketing performance, and operational efficiency, providing real-time optimization recommendations.

The Future of Real Estate, Built for the Next Era

ThisHouse is more than a marketplace: it’s a comprehensive operating system that connects real estate professionals, streamlines transactions, and creates a smarter, AI-driven future. By solving the fundamental inefficiencies that have plagued the industry for decades, ThisHouse ensures that agents, vendors, and property owners can operate faster, smarter, and more profitably—without the burden of outdated tools and disconnected systems.


First and Last Mover Advantage in Growth

ThisHouse stands to capitalize on both first-mover and last-mover advantages within the real estate industry. As the first real estate services marketplace fully integrated with the agent and vendor workflow, ThisHouse uniquely connects all players—agents, service providers, buyers, and sellers—into a single, cohesive ecosystem, defining a new category.

At the same time, it leverages the last-mover advantage by improving upon existing models in related niches, such as photographer scheduling, generic marketing tools, and transaction management systems. By addressing the shortcomings of these standalone solutions, ThisHouse unifies and elevates their capabilities, offering a holistic platform that delivers continuous value and drives innovation for its users.


Creating Sustainable Value: Monetization and Scalability

ThisHouse is designed to redefine real estate operations, creating unparalleled value across the industry by eliminating inefficiencies, optimizing workflows, and providing AI-powered automation that seamlessly integrates transactions, marketing, asset management, and vendor coordination. The platform’s monetization strategy is built on long-term scalability, deep industry adoption, and a value-first approach, ensuring professionals are empowered rather than burdened by outdated tools and fragmented systems.

Freemium Model: Driving Adoption Through Utility

ThisHouse’s strategy is centered on an unbeatable offer for photographers and service providers: a powerful suite of AI-enhanced tools, including scheduling, asset delivery, workflow automation, and placement in a dedicated real estate marketplace—all provided at no cost. These tools are not just alternatives to existing solutions; they are superior, designed specifically to remove pain points and simplify daily operations.

By offering a best-in-class free platform, ThisHouse ensures that photographers, stagers, inspectors, and other service providers naturally integrate into the ecosystem. Just as LinkedIn, Yelp, and Google My Business became indispensable for professional visibility, placement on ThisHouse’s real estate-specific marketplace becomes essential for vendors looking to connect with agents and scale their business.

Network Effects: Seamless Agent Onboarding & Vendor Adoption

Photographers play a critical role in real estate transactions, with 85% of homes professionally photographed before being listed. By removing barriers to entry and making ThisHouse the default platform for real estate photography organization and delivery, adoption among this core group will rapidly scale.

The built-in network effect fuels expansion:

  • Photographers upload assets into ThisHouse: Assets are automatically shared with agents, integrating them into the ecosystem effortlessly.

  • Agents receive photos, floor plans, and marketing assets within the platform: They experience AI-powered workflow automation, auto-generated marketing materials, and seamless vendor coordination, driving engagement.

  • Agents recognize the efficiency gains: They naturally expand usage to other transactions, inviting stagers, inspectors, and additional service providers to join.

  • Service providers experience increased demand from verified, high-intent real estate clients: They engage more deeply, strengthening platform loyalty.

Through this cycle of adoption and value creation, ThisHouse becomes an indispensable, industry-defining infrastructure, allowing real estate professionals to operate faster, reduce complexity, and scale their businesses without friction.

Premium Upgrades & Marketplace Monetization

While the core tools are free, ThisHouse offers premium features tailored to high-volume users, power agents, brokerages, and vendors seeking enhanced visibility and automation. Monetization is value-driven, aligning with success rather than extracting from users without return.

Revenue Streams Include:

  • AI-Powered Workflow Upgrades: Paid access to advanced automation, custom branding, and priority vendor matching for agents, teams, and brokerages.

  • Premium Vendor Listings: Enhanced marketplace placement, in-depth service profiles, AI-powered lead distribution, and marketing insights.

  • Transaction-Based Services: Payment processing, integrated invoicing, and automated vendor payouts that eliminate administrative overhead.

  • Property Passport Access for Homeowners & Investors: Subscription-based access to property histories, maintenance tracking, and AI-driven recommendations, giving property owners a centralized platform for home management and service coordination.

Expanding Beyond Traditional Transactions: The Future of Real Estate Sales & Global Expansion

As ThisHouse evolves, its infrastructure will extend beyond agent-vendor coordination into real estate transactions themselves, offering new pathways for listing, buying, and selling properties—both within and outside the traditional brokerage model.

Cloud Brokerage & Direct Transactions:

  • ThisHouse as a Cloud-Based Brokerage Alternative: By connecting property owners, buyers, and real estate professionals within a structured workflow, ThisHouse can facilitate for-sale-by-owner transactions, direct investment sales, and agent-assisted transactions—providing an alternative to traditional brokerage models.

  • AI-Enhanced Selling & Marketing Tools: Automated property listing creation, valuation insights, dynamic pricing recommendations, and predictive marketing tools help sellers reach qualified buyers more efficiently.

  • End-to-End Digital Transactions: From property discovery to closing, ThisHouse can streamline offers, negotiations, financing, and contract execution through AI-powered automation and integrated transaction tools.

Investor & Property Management Tools:

  • Portfolio Management Dashboards: Investors and property managers can track rental performance, occupancy rates, and market trends across multiple properties.

  • Predictive Maintenance Alerts: AI-driven insights notify landlords and property owners when maintenance, repairs, or upgrades are needed, preventing costly issues.

  • Vendor Coordination: Centralized service provider management, scheduling, and payment automation streamline property upkeep.

  • Financial Tracking & Reporting: AI-powered expense tracking, revenue forecasting, and tax document preparation ensure efficient financial management for real estate investors.

International Expansion & Market Penetration:

  • Expansion into Canada, the UK, and Australia: Markets with similar real estate structures and independent agent models offer natural expansion points for ThisHouse.

  • Emerging Market Entry: Many global real estate markets lack standardized infrastructure, creating opportunities for ThisHouse to become a foundational platform for professional transactions and property management.

  • Localized AI & Compliance Adaptation: Regional legal frameworks, MLS equivalents, and transaction regulations can be integrated into ThisHouse’s modular AI-driven workflows, ensuring seamless adoption across markets.

A Sustainable, AI-Driven Future for Real Estate

By combining AI-powered workflow automation, a network-driven adoption strategy, and a scalable monetization model, ThisHouse ensures deep industry penetration and long-term sustainability. Unlike platforms that extract value from users without reinvestment, ThisHouse is built to grow alongside real estate professionals, enhancing their operations rather than competing with them.

The future of real estate belongs to platforms that eliminate friction, optimize collaboration, and provide real, measurable value. ThisHouse is building that future—creating a new standard for efficiency, connectivity, and success.

Fueling Growth: Fundraising and Team Building

ThisHouse seeks financial backing and strategic team members who share its vision of transforming real estate. Funding and partnerships will enable critical milestones:

  • Platform Development: Refining the MVP to include marketplace, CMS, and SaaS functionality for a seamless user experience.

  • Team Building: Attracting top talent across technology, marketing, operations, and leadership to build a scalable, high-performing team.

  • Network Growth: Onboarding photographers and agents to establish a foundation for the network effect.

  • Expansion of Services: Developing advanced CRM tools, AI-powered marketing features, and enhanced marketplace capabilities to increase adoption and satisfaction.

Partnership and Team Opportunities

To achieve its goals, ThisHouse seeks dynamic team members and partnerships with expertise in these areas:

  • Founders and Executive Leadership: Entrepreneurs with experience scaling platforms and advancing innovation.

  • Financial Leaders: Investors and advisors offering strategic funding and growth insights.

  • Marketplace Innovators: Specialists in two-sided marketplaces to optimize user acquisition and dynamics.

  • Engineers and Technologists: Visionaries in AI and platform scalability, focused on enhancing workflows.

  • Marketing Strategists: Experts in outreach and brand-building, positioning ThisHouse as the go-to platform for real estate.

  • Legal and Compliance Professionals: Advisors ensuring seamless platform operation and regulatory compliance.

  • Real Estate and Business Advisors: Leaders refining business models and identifying growth opportunities.


Join Us in Revolutionizing Real Estate
ThisHouse is more than a platform—it’s a movement to redefine how real estate professionals connect, collaborate, and thrive. We invite you to be part of this transformative journey. Whether you're an investor, an industry expert, or a visionary leader, your contribution can help shape the future of the real estate industry.

To explore how you can play a pivotal role in our mission, connect with us today. Let’s discuss how your expertise, resources, and passion align with ThisHouse’s vision for efficiency, innovation, and growth.

Contact us to start the conversation. Together, we can build a better future for real estate.

Michael McNamara
310-569-5557
Community@ThisHoiuse.io

About Michael McNamara

With 18 years of experience in real estate marketing, I’ve built my career at the crossroads of visual storytelling, technology, and operational efficiency. As the founder of ZenHouse Collective, I’ve collaborated with top names in luxury real estate, helping agents and teams optimize their marketing, streamline asset delivery, and enhance client communication.My background as a photographer, business owner, and real estate marketing specialist has given me firsthand insight into the daily inefficiencies professionals face—where disconnected tools, siloed workflows, and redundant processes slow down transactions and revenue growth.

Real estate has always been an entrepreneurial business, yet technology has failed to serve the people who drive it. Agents are forced to juggle a patchwork of tools, platforms, and manual processes just to operate effectively, vendors struggle to be found by the right clients, and no single platform connects the workflow end-to-end. I’ve seen how these limitations—whether for solopreneurs, small teams, or even brokerages—create unnecessary complexity that drains time, resources, and revenue. The solutions available today are fragmented, incremental, and ultimately fail to fix the underlying problem: real estate lacks a true AI-powered operating system.

Eight years ago, I partnered with my technical co-founder, Artur Grigoryan, to begin solving this problem at scale. We started by developing the foundational components of ThisHouse, originally launched as ListingZen, and tested its capabilities within my own business and with our clients. Through years of iteration, we proved a simple truth: when real estate professionals have the right infrastructure, they can move faster, operate smarter, and generate more revenue effortlessly.

The industry is primed for a real estate tech consolidation moment—and the company that controls the workflow controls the market. ThisHouse is that company.