ThisHouse
Michael McNamara, Founder
Reimagining Real Estate: ThisHouse – An AI-Powered Operating System for Connected Lifecycles, Streamlined Transactions, and Living Legacies
Abstract
We envision a world where houses are honored as living entities—not mere financial assets—carrying the energy of their past, the vibrancy of their present, and the potential of their future. Homes are the vessels of our memories, the foundation of our lives, and the keepers of our legacies. Yet today, they’re trapped in a fragmented real estate system that reduces them to transactions, overlooking their deeper role in our lives.
ThisHouse redefines this relationship with a Property Passport—a digital identity for every house. It evolves with the property, preserving its full history: renovations, updates, and experiences. More than a record, it’s a living companion—offering maintenance reminders, permit logs, and an integrated marketplace to connect homeowners with trusted vendors long after the sale. Vendors build dynamic portfolios linked to the homes they’ve touched, creating a legacy of work that endures.
This isn’t just real estate—it’s a seamless, intelligent ecosystem where houses thrive as central figures, not fleeting deals. Picture this: homeowners instantly reconnect with the plumber who fixed their pipes years ago, vendors display their craft in portfolios tied to each house’s story, and agents collaborate effortlessly with both in a unified workflow. From booking services to managing projects, ThisHouse transforms fragmented transactions into fluid, meaningful experiences, treating homes as lifelong companions.
This is more than technology; it’s a cultural shift. By breathing life into every house, ThisHouse weaves a future where properties and people evolve together—their stories preserved, their legacies connected. Join us in redefining home as a living legacy.
Vision
Houses are more than structures—they are alive with the stories of those who dwell, the hands that shape, and the moments that fill them. At ThisHouse, we see a future where this truth is not just felt but cherished, where every home becomes a cherished companion in our lives. Our vision is to free houses from the shadow of mere transactions and lift them into a timeless dance of care, connection, and legacy.
Imagine a world where a house’s story is as real as its foundation—where its past whispers through its walls, its present hums with life, and its future beckons with possibility. We dream of communities bound by the tales of their homes, where every space carries forward the echoes of those who’ve called it theirs. ThisHouse weaves individual stories into the fabric of communities, binding neighbors through shared legacies, giving each house a voice—a digital heartbeat that pulses through generations.
This is our awakening: a future where homes and people grow together, their legacies intertwined. We’re not redefining a market; we’re reimagining a bond—a living legacy that resonates for generations. Join us in kindling this legacy, preserving yesterday’s stories while inspiring tomorrow’s memories.
Mission
At ThisHouse, we bring homes to life by preserving their stories and weaving them into thriving communities. Our Property Passport—a digital heartbeat—captures each house’s journey, updating with documents, photos, renovations, and memories for a living timeline that endures. Starting with real estate, we centralize records—listings, inspections, and more—ensuring seamless continuity from owner to owner.
Our marketplace connects homeowners with trusted vendors through real-time bookings, secure payments, and reviews, while vendors build portfolios tied to the homes they shape. An intelligent ecosystem unites homeowners, agents who streamline sales, and vendors with automated workflows and alerts, turning transactions into bonds. ThisHouse awakens a movement where homes resonate through time.
Values
At ThisHouse, our values pulse through our vision, guiding us as we transform homes into living legacies and weave vibrant communities. These principles fuel every action, ensuring our movement resonates across time.
1. Continuity
We honor each home’s journey—past, present, and future—preserving its essence in a digital timeline that endures, so no memory fades.
2. Connection
We unite people, properties, and crafts through shared legacies, fostering communities where relationships thrive and neighborhoods deepen.
3. Empowerment
Our intelligent tools simplify the mundane and amplify the meaningful, freeing users to nurture their homes and bonds with ease.
4. Trust
Transparency and integrity anchor every interaction—secure data, clear dealings, and honest collaboration build unwavering confidence.
5. Purposeful Innovation
We craft technology with empathy and intent, ensuring every feature enriches lives and legacies, not just systems.
6. Human Focus
Our platform is intuitive and heartfelt, designed to make every touchpoint seamless, beautiful, and deeply human.
7. Scalable Impact
From real estate’s roots, we grow a cultural shift—meeting today’s needs while redefining home for tomorrow’s generations.
The Current Real Estate Landscape and Key Challenges
Real estate, a $200 trillion asset class, is more than properties—homes carry memories, histories, and legacies. Yet homeowners are cut off from their homes’ pasts. Records of past work are scattered across receipts, emails, and contractors’ files. When homes change hands, their stories break, leaving new owners clueless about renovations, repairs, or trusted vendors. This gap erodes the bond between people and their homes, reducing living histories to mere transactions.
The burden extends to agents and vendors. Agents juggle disconnected tools—CRMs, spreadsheets, social media—to manage vendors, assets, and deals. Data silos swallow listing photos, inspection reports, and repair logs, forcing agents to chase fragmented records. Vendors compete on platforms like Angi, lost to ad-driven algorithms, struggling to reach real estate clients. Zillow and Redfin lock independents out with closed systems, while brokerages hoard data, stifling innovation. AI search—ChatGPT, Perplexity—erodes Google’s influence, wasting vendors’ budgets. Social media shifts focus from deals to reels, weakening ties and productivity.
Costs rise, trust fades, and histories vanish—leaving people isolated from the living spaces meant to unite them.
The Solution: From Fragmentation to Synchronization
How ThisHouse Bridges the Gaps Left by Other Real Estate Solutions
| Challenge | Current Solutions | How ThisHouse Solves It |
|---|---|---|
| Lost Property Histories | Records scatter across emails, receipts, and files—lost with each sale. | The Property Passport preserves a living timeline—documents, photos, and repairs sync permanently. |
| Fragmented Workflows | Agents juggle CRMs, spreadsheets, and social media—tools don’t integrate. | ThisHouse unifies all functions into one intelligent ecosystem, syncing schedules, assets, and deals. |
| Lack of Vendor Integration | CRMs track contacts but leave vendors manual—Angi offers leads, not workflows. | Trusted vendors join transactions with automated scheduling, asset delivery, and tracking. |
| Marketing Silos | AI tools like Canva generate posts or staging but need manual handling. | AI automates the full marketing pipeline—listings, sites, campaigns, and analytics—in one hub. |
| Social Media Strain | Instagram, TikTok demand effort with low real estate ROI. | AI crafts and schedules targeted posts, freeing pros from digital churn. |
| Lead-to-Close Gaps | AI predicts sellers (e.g., Offrs) but doesn’t streamline deals. | AI predicts and automates next steps, ensuring seamless lead-to-close transitions. |
| Asset Delivery Chaos | Dropbox shares files, but agents stitch them together. | AI syncs vendor uploads to listings, sites, and campaigns—no manual work. |
| Platform Limits | Zillow, Redfin lock out independents with closed systems. | An open platform empowers trusted vendors and agents to collaborate freely. |
Growth & Impact: Revolutionizing Real Estate
First and Last Mover Advantage
ThisHouse redefines real estate with a dual edge—first-mover innovation as the only fully integrated agent-vendor ecosystem, and last-mover wisdom, outpacing fragmented schedulers, marketers, and transaction tools. While Zillow locks in closed systems, Canva isolates marketing, and Top Producer focuses on leads without vendor sync, ThisHouse carves a new category. It syncs agents, trusted vendors, buyers, and sellers into a cohesive platform, bridging silos into a holistic powerhouse that delivers continuous value.
Unlike fragmented AI, ThisHouse’s Property Passport links documents, photos, and repairs to a living timeline—enduring across ownerships, fueling trust and transparency. It transforms homes from transactions to living legacies, ensuring continuity and care.
Freemium Model & Network Effects
ThisHouse ignites growth with a freemium model—photographers get free AI tools (scheduling, asset delivery, marketplace placement), hooking them as the starting point for 85% of listings. As assets flow to agents, they adopt for efficiency, inviting stagers, inspectors, and more—network effects explode.
Premium tiers accelerate revenue:
AI Workflow Upgrades: Custom branding, priority matching.
Enhanced Vendor Listings: Profiles, lead distribution, marketing insights.
Homeowner Passport Access: Histories, tracking, AI recommendations.
Transaction Fees: Invoicing, secure payments, vendor payouts.
Advertising: Vendors and brands target listings.
Data Licensing: Zillow, lenders access records.
Lead Generation: Referrals to insurers, lenders.
This value-first approach drives deep adoption—vendors gain visibility, agents cut complexity, homeowners control legacies—while ads, licensing, and leads fuel revenue.
Cloud Brokerage & Global Expansion
ThisHouse targets cloud brokerage with AI-enhanced listings, valuation insights, and direct sales—enabling for-sale-by-owner and investment deals beyond traditional models. End-to-end digital transactions streamline offers and closings, automating workflows from discovery to execution.
Global markets—Canada, UK, Australia—with similar agent models, are primed for expansion. Emerging markets gain a foundational platform. Localized AI adapts to rules, languages, and nuances, ensuring seamless growth.
Financial Tracking & Investor Tools
ThisHouse empowers investors with real-time portfolio management, predictive maintenance, and financial automation. Investors track rentals, trends, and expenses. AI optimizes repairs and upgrades, maximizing ROI. Financial automation—tracking, forecasting, tax prep—cuts costs.
ThisHouse scales from single homes to global portfolios, adapting through modular APIs and customizable workflows.
Impact Beyond Growth
ThisHouse isn’t just growth—it’s a cultural shift, rewriting real estate as connected living spaces—deepening bonds, preserving stories, thriving without chokeholds. Join us in redefining home—a living legacy enduring for generations.
Join Us: Fueling a Movement, Shaping the Future
The Opportunity: Revolutionizing Real Estate
ThisHouse is more than a platform—it’s a movement to redefine real estate and transform homes into living legacies. We’re on the brink of a once-in-a-generation shift, seeking visionaries to fuel its rise. Your investment and expertise will accelerate our MVP—marketplace, CMS, SaaS—while top talent in tech, marketing, operations, and leadership scales our team. Onboarding photographers and agents ignites our network; expanding AI tools, CRM, marketplace features, property history reports, and management subscriptions drives adoption. This is the moment to lead before the world catches up.
Who We Need: Partnership Opportunities
We invite investors, experts, and leaders to shape this future. If you’re ready to disrupt an industry and empower people to connect, remember, and thrive, join us in this revolution:
Founders & Leaders: Entrepreneurs scaling platforms and driving change.
Financial Advisors: Investors offering funding and strategic insights.
Marketplace Experts: Specialists optimizing two-sided dynamics.
Technologists: AI and scalability visionaries enhancing workflows.
Marketers: Outreach pros positioning ThisHouse as the go-to platform.
Legal & Compliance: Advisors ensuring seamless operations.
Real Estate Advisors: Leaders refining models and spotting opportunities.
Connect with Michael McNamara (310-569-5557, Community@ThisHouse.io) to align your expertise with our vision of efficiency, innovation, and growth.
About Michael McNamara: Proven Experience, Visionary Leadership
With 18 years in real estate marketing, I’ve built my career at the crossroads of visual storytelling, technology, and operational efficiency. As the founder of ZenHouse Collective, I’ve optimized workflows for luxury agents—streamlining assets, marketing, and client communication. I’ve seen tech fail pros—disconnected tools, siloed processes, and redundant workflows draining time and revenue.
Eight years ago, with technical co-founder Artur Grigoryan, we began solving these pain points at scale. We built the foundations of ThisHouse—originally launched as ListingZen—and proved its capabilities within my own business and with clients. We battle-tested it, evolved it, and made it essential.
ThisHouse isn’t just a product—it’s the infrastructure real estate craves. It empowers professionals to move faster, operate smarter, and profit more effortlessly. It’s the solution the industry needs—and we’re ready to lead its consolidation moment.
Join Us: Be Part of the Revolution
This isn’t just about investment; it’s about joining a movement. We’re rewriting real estate from fragmented transactions into fluid, meaningful experiences. We’re transforming homes from financial assets to connected living spaces—deepening bonds, preserving stories, and resonating for generations.
This is more than disruption—it’s a cultural revolution.
Join us to shape the future of real estate.
ThisHouse brings homes to life, syncing people, properties, and memories into a seamless, intelligent ecosystem that transforms real estate’s chaos into connection. More than a tool, it’s an operating system where homes thrive as living entities—their stories preserved, their stakeholders united. Replacing scattered CRMs, spreadsheets, and generic platforms, ThisHouse centralizes transactions, assets, and relationships, starting with real estate and scaling into a cultural shift that redefines home.
The Property Passport is its heartbeat—a living, digital companion capturing each home’s journey. It auto-updates with documents, photos, renovations, repairs, and trusted vendor ties, ensuring a continuous timeline that endures across owners. Listing photos, inspection reports, and upgrade logs sync into a permanent record, banishing lost histories. Homeowners gain confidence with full visibility into past work and trusted vendors, inheriting a complete story—not a blank slate—while agents access a unified history for seamless handoffs. AI learns and evolves, analyzing data to predict maintenance needs or suggest upgrades, turning static records into a dynamic legacy.
Restoring Connection Through Continuity
Every house carries a story, but today’s fragmented system severs those tales with each sale. ThisHouse restores continuity—photos, documents, and repair histories stay tied to the property, not the person. The Property Passport keeps this living record, letting homeowners access maintenance logs and trusted vendor details effortlessly. New owners inherit a full digital history, preserving the home’s legacy while gaining trust in its care—a bridge from past to future.
Empowering Homeowners and Vendors with the Marketplace
ThisHouse integrates a real estate-specific marketplace, connecting homeowners with trusted vendors who’ve shaped their property’s story. Trusted vendors build dynamic portfolios linked to homes they’ve worked on, their legacy enduring alongside the property. Homeowners tap trusted vendors who know the house—its systems, its past—turning maintenance into a trusted partnership. Continuity is built in—no more guessing who fixed the roof. Real-time bookings and verified payments make it effortless, unlike Angi’s ad-driven disconnect. Trusted vendors gain direct exposure within transactions, shedding reliance on fading social platforms like Instagram or TikTok. Photographers, stagers, and others upload assets—AI integrates them into templates, websites, and campaigns—reducing self-promotion and linking quality pros to real estate clients.
Intelligent Workflows That Unite Stakeholders
ThisHouse unifies workflows within an intelligent ecosystem, connecting homeowners, agents, and trusted vendors. Automated schedules match needs to expertise; AI syncs photos to listings and tracks assets—no more calls, emails, or spreadsheets. Agents manage deals with full visibility into schedules, materials, and records, streamlining from lead to close. Homeowners get predictive alerts for maintenance needs, ensuring proactive care. Trusted vendors use a dashboard to track jobs, payments, and ongoing ties to properties—a single ecosystem replacing fragmentation. Multi-user collaboration supports solo agents, teams, and investors, syncing all stakeholders into one workflow.
AI-Driven Personalization and Scale
AI personalizes experiences, learning preferences to enhance interactions and streamline decisions. It crafts listings, social posts, and sites—automating content to cut repetitive tasks—while real-time analytics refine vendor performance and deal efficiency. Unlike Zillow’s closed silos, ThisHouse’s open platform empowers independents—agents pick trusted vendors, brokerages curate networks, all thriving without corporate chokeholds. Scalability flexes from single homes to portfolios, with modular APIs adapting to new tools, markets, or complexities—solo pros, teams, or investors grow seamlessly. AI evolves with each interaction, ensuring a future-proof backbone.
Key Features:
Unified CRM: Centralizes messaging and updates.
Content Automation: AI crafts listings, posts, and sites.
Vendor Metrics: Tracks reliability for quality hires.
Workflow Insights: Optimizes with real-time data.
Social Media Automation: Auto-generates targeted posts, easing digital strain.
Asset Delivery: AI ensures seamless storage and distribution.
ThisHouse weaves a future where homes endure as living spaces—costs drop, trust rebuilds, and communities thrive—deepening bonds and preserving stories. Join us in redefining what home means—a living legacy that resonates for generations.
Why It Matters
Real estate’s fragmentation isn’t just an inconvenience—it’s a chokehold on growth, efficiency, and trust. Disconnected tools and data silos burden agents with manual stitching—listing photos vanish, repair logs fade, and vendor ties dissolve, costing time and straining deals. Vendors sink cash into fading ads as AI search erodes reach, while homeowners lose their homes’ histories with every sale. These aren’t quirks; they’re financial and operational strains hobbling an industry racing toward a tech-driven future.
Consolidation compounds the stakes. Giants like Zillow and Redfin tighten their grip, sidelining independents with closed systems that hoard data and limit innovation. Brokerages enforce proprietary tools, excluding outside vendors and curbing agent freedom—pushing pros to the margins despite their expertise and entrepreneurial spirit. Without a unified infrastructure, real estate stays stuck in the past, unable to adapt as markets shift and digital demands soar. Costs climb, trust erodes, and the industry’s potential stalls.
ThisHouse breaks this cycle. Its intelligent ecosystem—Property Passport, marketplace, AI workflows—doesn’t just fix inefficiencies; it redefines real estate’s future. By preserving stories, syncing stakeholders, and scaling open collaboration, it empowers pros to thrive, not just survive. The industry needs more than incremental patches—it demands a connected, adaptable backbone to fuel growth and reclaim its human core for the next decade.
ThisHouse vs. the Rest
Real estate is stuck in silos—fragmented tools forcing pros to piece together workflows, leaving homes disconnected from their histories. AI transforms finance and healthcare with seamless integration, yet real estate lags—a mess of task-specific fixes failing to connect. Lead tools like Top Producer predict sellers but skip vendor sync; Canva crafts listings, leaving agents stitching deals; Structurely chats, HouseCanary prices—none bridge the full process. Zillow and Redfin hoard control, squeezing independents with closed systems, while others protect walled gardens. ThisHouse redefines the game—not just automating tasks, but syncing the industry into an intelligent ecosystem uniting all stakeholders.
Unlike siloed AI, ThisHouse’s Property Passport ties homes to a living timeline—documents, photos, repairs endure, not vanish. Its marketplace beats Angi’s ad noise with real-time bookings and verified payments—trusted vendors link to deals, building portfolios. AI automates from lead to close, syncing photos to sites, predicting care needs, and personalizing experiences by learning preferences. While Zillow locks out pros, ThisHouse’s open platform empowers them, scaling from solo agents to portfolios with modular APIs. This isn’t just a platform—it’s a movement reconnecting homes, empowering pros, and redefining real estate.